Why Now Is the Time for Your Brand to Start Posting Video on Twitter
We might not all be cozying around a smartphone for family movie night, but mobile video is rising in popularity nonetheless. And Twitter’s latest announcement should motivate any brand that isn’t tweeting videos to fire up the digital camera.
The Wall Street Journal pointed out that Twitter’s new Chief Financial Officer Anthony Noto hinted to brands about changes coming to Twitter’s video offerings:
“In August, we will launch the beta version of our new promoted video offering which provides a way for high quality content producers and brands [to] easily upload, share and measure the distribution and effectiveness of their video content on Twitter.”
Twitter’s
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