Post Puts Ads On Sports Page

Marking “the first time in decades the newspaper has given over part of the front page of a daily news section to advertising,” Sunday’s Washington Post saw a Comcast SportsNet advertisement on the front page of their Sports section.

    “We in the newsroom feel like the space on the front of sections has traditionally been sacred space for us, so it’s with some reluctance that we make it available to advertisers,” said Philip Bennett, the paper’s managing editor. “But we’ve seen what these ads look like and we’re comfortable with them.”

    There were no plans to sell ads on the front page of The Post, Bennett said. The Wall Street Journal and USA Today sell front-page display ads. The New York Times sells ads in small type at the bottom of its front page.

Is it just a matter of time?