Positioning A British Traditional Media Brand For A U.S. Digital Audience: 4 Questions For The Guardian's Hannah Diddams
Although the British newspaper The Guardian is a nearly 200-year-old traditional media company in its home country, in the United States its Web site, www.guardian.co.uk stands alone as the publication’s only format. Still, site attracts nine million unique visitors a month from the U.S. — enough to make the home office take notice.
Earlier this year, Hannah Diddams (right) was appointed head of sales for North America and moved to New York to set up a sales team here that focuses on positioning the Guardian’s brand to a U.S.
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