Porsche Says Improving Connectivity in New Car Models Is a Top Priority This Year

The evolving relationship between cars and tech is a huge focus of the Consumer Electronics Show 2015, and luxury brand Porsche is no exception. Speaking with Adweek during the Omnicom Media Group opening night party in Las Vegas, Scott Baker, manager of marketing and communication for Porsche North America, said boosting driver connectivity in new models is a big priority this year and beyond. Baker also said that capturing the driving experience through advances in wearable technology will be a growing brand element for Porsche.