Popular Science Ditches Pay Model on Digital 'Zine

Popular Science, which launched a digital magazine in response to the growing use of e-readers, is abandoning its pay model after consumers gave it a lukewarm response.
 
The Bonnier Corp. title launched its Pop Sci Genius Guide last spring for PC or Kindle wireless readers in anticipation of an e-reader revolution. The Genius Guide used Zinio’s publishing technology, which allows for video, animation and hyperlinks to be embedded into digital magazine pages.
 
Pop Sci publisher Gregg Hano originally hoped to get 900,000 downloads for the first four issues combined.



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