From Fairchild Fashion Media’s NowManifest to Lucky magazine’s Style Collective, media companies have been snapping up bloggers left and right for the past several years. Now, female-focused digital company PopSugar is launching its own blogger program, PopSugar Select.
The program launched yesterday with 70 beauty and food bloggers (like Christine Mikesell of 15 Minute Beauty and Anita Chu of Dessert First), and will eventually expand to include fashion, home, fitness and mom bloggers for a total of 3000 members, according to the company.
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