As publishers continue to diversify revenue streams and try to connect to audiences off the screen, PopSugar will offer Play/Ground, a two-day, ticketed festival in New York.
“While other festivals focus on verticals, like beauty, or music, or wellness, we really wanted to create something that represents the diversity of women,” said PopSugar CRO Geoff Schiller.
PopSugar is working with multiple sponsors for the event, which will be presented by Freeform and eyelove, to create real-life experiences at the festival that align with the kind of content readers are used to seeing online.
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