Pontiflex now counts 100 million opt-in signups for its mobile ads
Mobile advertising platform Pontiflex announced today it has driven more than 100 million opt-in signups for advertisers through its Signup Ads and location-based AdLeads platforms.
The company’s Signup Ads work much like one would expect them to — users are shown an ad inside a mobile app, and can sign up for more information if they’re interested. App developers get paid for every valid signup they deliver.
While Pontiflex’s Signup Ads are typically the domain of multinational corporations with large advertising budgets — the company counts the likes of Disney, Hasbro and Southwest Airlines as customers — its self-serve, location-baed AdLeads program is designed for small businesses that want to advertise on a local level, serving ads to users that have opted to share their location information with an app.
The Brooklyn-based company says its ads provide developers effective costs per thousand impression (eCPM) rates many times higher than rival mobile ad providers...
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