Politico, Reuters Forge Content Deal

Politico and Reuters have forged a deal that will allow clients of the new Politico Network access to Reuters material, according to Politico executive editor Jim Vandehei.

The deal, announced Dec. 15, will include Reuters’ news content in the Politico Network that has already signed up 107 clients, including 67 newspapers. Clients use the material primarily on their web sites and split revenue from ads placed with the material with Politico.

“They get a piece of revenue and a wider audience for their content,” Vandehei said of Reuters.

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