Politico Discovers Social Media Skills Are Hot Right Now
Is it just us, or does a Politico story published today on how lots of people are hiring “blogger relations” staffers and social media gurus seem a bit dated?
The story, “Next D.C. career: blogger relations,” outlines the fact that many campaigns and organizations need an “extra” communications person to handle social media, as opposed to the traditional press.
And it presents nuggets of information that most PR pros should already know as if it were new information:
Both Lavasany and Mair told POLITICO that they rarely sent e-mail blasts to bloggers, instead opting for more filtered information, at many times tailored for one blogger and his or her area of interest.
We’ll
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