Politico Adds Editor, Expands Coverage

Politico announced Sunday two big changes: It will be expanding its coverage to include magazine-style stories and opinion from big-name outside contributors; and Susan Glasser, editor in chief of Foreign Policy magazine, will join Politico as editor of its new longform journalism and opinion divisions. According to Politico executive editor Jim VandeHei, the introduction of more in-depth coverage—including profiles and investigative reporting—is part of an ongoing mission to "extend the Politico brand, deepen the impact of our journalism and grow the business." Earlier in May, Politico announced a new business model that includes a metered paywall and native advertising, upping its revenue base and allowing it to beef up its editorial content. The New York Times reported that Politico's expansion efforts, including the hiring of a dozen new staffers, will cost "several million dollars." VandeHei said Glasser will oversee a stable of reporters, editors and support staff in producing daily, conversation-driving opinion and analytical pieces, "making our website all the more indispensable to readers." He added that Glasser's recruitment was based on her strength as both a journalist and manager. Formerly a long-time correspondent and editor for The Washington Post, Glasser became Foreign Policy's editor in chief in 2008. Glasser oversaw the magazine's ambitious digital makeover, overhauling FP.com, which now generates 4.4 million unique visitors monthly. The New York Times wrote that Glasser is “perhaps best known for her years at The Post, where she was on the fast track for the top post before being removed as assistant managing editor of national news because of complaints about her management style." The criticism goes both ways with these competing news orgs. Just over a month ago, Politico's Dylan Byers famously wrote that a year and a half into her tenure, Times Executive Editor Jill Abramson is "already on the verge of losing the support of the newsroom."

Performance Marketing

Politico Adds Editor, Expands Coverage

After paywall addition, news brand reporting goes longform

Maura McGowan

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Maura McGowan