Polaroid's 'European Collection' Spared from Auction, Heads to Vienna Gallery

Now that Polaroid is all but a licensing company and a paycheck and strange eyeglasses outlet for Lady Gaga, the scramble to secure the archives of the real former company still continues. Last year you’ll recall that some of Polaroid’s archival collection went to auction last year, netting several million, while another chunk was donated to MIT. Now the WestLicht gallery in Vienna has announced that it has received roughly 4,400 images taken by 800 artists and photographers in what’s been referred to as Polaroid’s “European Collection.”