Point shavers: CBS on the razor's edge for webcasting
News today that CBS would offer March Madness essentially free of charge online struck us as simultaneously new and old school.
Why? Because it smacks of the Gillette safety razor business model: Offer the shavers for free; make the money on the blades.
As the LAT (and my co-editor Mike) points out, the only bad news in all this seems to be for America’s employers:
“Fans are often rabid, rooting for their local college, alma mater or picks in office betting pools.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in