Podcast: Wigibuy Links Marketing, CSR, and Social Commerce
Last week, we told you about the launch of Wigibuy, a social commerce site with a philanthropic component started by two marketing firms, Wagner/Junker Agency and Synthesis. In today’s podcast, we talk with Jeff Wagner, a WJAgency principle about why they launched the site and how they will make it successful in the long term.
According to Wagner, the firms wanted to do something “a little different” while still bringing “their backgrounds to social commerce.” Wagner is confident there will be other social shopping sites in the future.
“We
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