Podcast Listenership Falls Off as Coronavirus Halts Commutes

Data shows the medium may be heavily reliant on straphangers

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As the coronavirus pandemic shortens the commutes of most office workers to a matter of steps, the podcasts that would otherwise fill stretches of subway or car-bound boredom are suffering.

Data from measurement firm Podtrac shows audience growth for titles across the board dropped by about 15% through most of March—2% the first full week of the month, 8% the second and 5% for the week ended March 27—while downloads fell about 10% during the same time period.

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