Podcast Friday: Interview with Hussein Fazal, CEO of AdParlor

adparlorFor this week’s Podcast Friday, I had the opportunity to sit down with Hussein Fazal, the CEO and co-founder of AdParlor. We discussed AdParlor’s current strategy, their brand new auction feature, Facebook credits and the future of social advertising and media. The full interview is below.
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Here are a few of the interesting points from the interview. I strongly recommend listening to it, as we cover a lot of ground and Hussein makes a series of interesting insights.

  • Hussein clarifies the difference between incentivized and banner installs.
  • AdParlor has pushed out over 5 million application installs.
  • How will AdParlor’s new application install Auction System help advertisers and publishers?
  • Synergies between AdParlor’s banner network and offer wall products
  • We discuss which types of offers are win-win-win for advertisers, publishers and users.
  • Facebook Credits: What effect will they have on the industry?
  • What is the nature of the competition between AdParlor and other advertising companies?

As a note, this is the first entry in “Podcast Friday”, a weekly audio podcast that will range from interviews to feature analysis on different topics. Tune in next Friday!