Facebook: How PMDs Should Approach Retailers

Facebook has sharpened its focus on retailers in recent months, and the social network shared a guide for its Preferred Marketing Developers on the best way to target and position those advertisers in a post for the PMD News group.

FacebookProductFramework650Facebook has sharpened its focus on retailers in recent months, and the social network shared a guide for its Preferred Marketing Developers on the best way to target and position those advertisers in a post for the PMD News group.

The guide, embedded below, was penned by Facebook Global Head of Retail and E-Commerce Strategy Nicolas Franchet, and it focused on three areas: discovery, personalization and return on investment.

Statistics revealed by Franchet included:

  • Facebook users check News Feed an average of 14 times per day.
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