SPMD Kenshoo expands further in Asia Pacific region

Kenshoo, a Facebook Strategic Preferred Marketing Developer, is expanding its operations across China, Japan and Southeast Asia by launching new language version of the platform, opening a new office and hiring a former Facebook Japan and Australia executive.

Liam Walsh will now lead social sales across Southeast Asia with a new Singapore as the hub and focus of Indonesia, Philippines, Malaysia and Thailand. The company currently has offices in Hong Kong, Tokyo and Sydney.

The company will also launch Chinese and Japanese versions of its platform, which will enable brands and agencies in those markets to use custom local search and social marketing tools through phased rollouts.

Michel Van Woudenberg, managing director, APJ, at Kenshoo, said in a press release:

We are seeing explosive growth in search and social advertising across Southeast Asia, China, and Japan and Kenshoo is now expanding its operations faster than expected to meet this demand.

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