'Plum' to Cherry-Pick Top Banana Viewers
A small TV company that is hoping to cash in on the richest of the rich has raised $20 million in financing — much of that money coming from former top entertainment execs who, really, should know better.
According to the Hollywood Reporter, Plum TV, which would target potential TV viewers in places like Montery and Napa, has the backing of former Viacom CEO Tom Freston and the Pilot Group, headed by former AOL president Robert Pittman, among others.
Scott
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