Facebook Loyalty Program Plink Gets $633K Investment

A group of angel investors plunked $633,000 into Plink, a Facebook Credits-based loyalty program for national restaurant chains.

A group of angel investors plunked $633,000 into Plink, a Facebook Credits-based loyalty program for national restaurant chains.

Plink‘s clients include Arby’s, Dunkin’ Donuts, Quiznos, Red Robin, and Taco Bell.

To earn Facebook Credits, users join Plink by logging on with their social network credentials and securely registering their credit or debit cards.

The more people purchase at participating restaurants and retailers, the more Facebook Credits are earned.

The $633,000 funding round was led by Matomy Media Group, an early seed investor in Plink, and Ahlborg Acquisitions.

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