Please Stop Using the Word 'Innovation'

Some wiseass may have proclaimed “selfie” the word of the year, but in the business world the clear winner is “innovation”. It’s not even close.

And to answer the obvious question posed in this Wall Street Journal headline: no, a chocolate peanut-butter Pop Tart is in no way “innovative”. We can think of a few alternate adjectives that might apply, though.

• Sweet
• Chocolicious
• Peanut-buttery
• Crispity-crunchity (if you toast it long enough)
• Unhealthy
• Gross
• Shameful

WSJ‘s Dennis K.