Sony's PlayStation 4 is reportedly off to a quick sales start less than a week on the market, and this week the gaming brand is debuting a cool user-generated interactive initiative intended to keep the momentum going. What's more, participants may find themselves in a remake of PS4's well-received "Perfect Day" television commercial in the coming months.
In effort dubbed "First to Greatness" and led by BBH New York, the brand is encouraging consumers to claim their place in PS4 history by uploading footage via the console of their best gaming "firsts."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in