Playnomics launches User Segmentation Service for on-demand user targeting

Predictive analytics company Playnomics has announced the launch of its User Segmentation Service (USS), which aims to help developers and advertisers utilize its user segmentation technology in an on-demand setup. Using the USS, developers send the real-time API a user identifier, and receive a behavioral profile in return. This data can then help developers re-engage users, provide targeted messaging and more.

The USS can be used to isolate users based on a variety of factors, including Playnomics’ established monetization and predictive segments, or developers can create their own groups of users to fit their needs with the platform’s Custom Segmentation Creator.

Developers and advertisers can then leverage the platform to re-engage users who have left an app, or provide targeted messaging through push notifications and in-app messages.

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