Playnomics adds Churn Predictor to growing PlayRM data platform

Predictive analytics company Playnomics has announced the release of its new Churn Predictor, which aims to help developers more accurately predict the lifetime value (LTV) of their users. In doing so, developers are given a chance to market campaigns specifically to users that are most likely to stop playing, all in an effort to get them to stick around.

According to Playnomics, 70 percent of players of free-to-play games stop playing within the first 30 days.