Playfish's Pet Society: 60 Million Valentine's Day Virtual Goods Sold

Sebastien de Halleux, vice president of business development and strategic partnerships for EA Interactive, recently told Forbes that they had sold 60 million virtual goods on Pet Society in the two weeks leading up to Valentine’s Day. In addition, “tens of thousands” of real-world flowers were sold, up 20% from the same period and same promotion last year. The real-world flowers are one of Pet Society’s innovative features, where users are able to gain virtual currencies by purchasing flowers online from within the game.