When Japan was hit last year with one of the biggest earthquakes ever measured, Laura Hartman received a text from her brother. Hartman’s brother just happens to be Mark Pincus, CEO of social gaming behemoth Zynga. Considering that Zynga reaches around 230 million players a month on Facebook through games like FarmVille, CityVille and Mafia Wars, Pincus and Hartman—head of Zynga’s philanthropic arm, Zynga.org, and a professor of business ethics at DePaul University in Chicago—realized they had the potential to mobilize a vast number of people to make a real difference, and quickly.
While news of the subsequent tsunami and nuclear reactor meltdown spread, Hartman got in touch with Save the Children and Direct Relief.
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