Playboy Turns Back the Clock
Will going back to the past help the ailing Playboy bring in younger readers? It hopes so. In its latest heritage-inspired move, Playboy shot actress Crista Flanagan (a.k.a. Lois Sadler on Mad Men) in a demurely-shot centerfold for its August issue.
August has two covers, both featuring Flanagan recreating Playboy covers from the 1960s. It also includes an essay by famed ad man George Lois. Back in November, Playboy had a Marge Simpson issue that harkened back to Playboy’s first black cover model in the 70s, and editor Jimmy Jellinek recently reintroduced the Playboy Pad section after more than 30 years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in