Playboy Site to Attract Ads With Tasteful Redesign?
With advertising at its print flagship declining, Playboy Enterprises is looking to the Web for revenue growth. On April 6, Playboy will unveil an advertiser-friendly redesign of its Web site that it hopes will open the door to marketers who might otherwise shy away from racier content.
“We’re no longer peppering the site with girls,” said John Lumpkin, divisional vp, associate publisher of Playboy Digital, who worked on the overhaul with former Heavy.com colleague Jimmy Jellinek, now editorial director of Playboy in print and online.
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