Platforms, Privacy and Pandora's Box

The Wall Street Journal just ran another piece in its series covering online privacy issues, this time focusing on how mobile apps on the Apple and Android platforms may share unique device ID numbers without consent. If matched against real names, UDIDs pose a bigger privacy risk than cookies on websites since people usually have one phone and carry it with them constantly.

The storyline from here on in will be familiar. Apple has already been cracking down on developers the Journal inquired about this week.

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