Pizza Hut's Take Out Ordering Future is All About Mobile

Pizza Hut exec: Mobile to account for 50 percent of future orders

If you had asked me, I would have guessed that 50 percent of Pizza Hut’s take out orders already came in via cell phone calls. The point of the article is, of course, all about mobile apps, not mobile voice calls. Pizza Hut can do a lot more marketing and upselling via a mobile phone app as compared to a voice call to a local store or call center.

Pizza Hut launched their iPhone app in 2009 and is currently developing apps for Android smartphones and the iPad.