17 Pivot Points for Social Media Marketing Success

Generation Y is an important audience for marketers and not just because of their buying power. As the first "always-on" generation, they are dictating the evolving protocols of social media. More than ever, we need to learn from the youngest participants in our society.

Generation Y is an important audience for marketers and not just because of their buying power. As the first “always-on” generation, they dictate the evolving protocols of social media. More than ever, we need to learn from the youngest participants in our society.

The jam-packed agenda of Pivot delivered the context and understanding to enable marketers to map a strategy of successful social media engagement with the Millennials of Generation Y – and other generations, too.

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