Pitching Back-To-School in July is Right on Time
Maybe it’s because I haven’t been a kid for a while so I don’t remember how this stuff works, but what’s up with all the back-to-school promotions in July?
The New York Times has already published a back-to-school roundup (you can bet there will be another before the first school bell rings) that says J.C. Penney is actually getting started later by launching this week.
The reason for all the early starts is the economy. With so many people strapped for cash, savings deals go a long way and retailers want to beat the competition to the punch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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