Pitchfork Gets Immersive with Daft Punk in New Feature

Next week, the musical world will experience a huge event: eight years after their last album, master of dance music Daft Punk will drop their much-hyped album, Random Access Memories. Music website Pitchfork has honored that with an amazing, immersive feature that evokes the immersive nature of the buzzy New York Times piece, “Snowfall.”

Offering a rare glimpse into the largely private world of Daft Punk’s Thomas Bangalter and Guy-Manuel de Homem-Christo, and it achieves it best with strong visual elements that only new media can provide. Taking advantage of HTML5 and GIFs, the layout of the piece flows smartly and shows a lot more editorial flair than the standard feature.

This isn’t the first time that Pitchfork has done an immersive feature with an alternate layout design, but it is clear that the online music magazine is pushing the cutting edge of online production. An active voice in the music scene since Founder and CEO Ryan Schreiber started the publication in 1995, this has already been a major year for Pitchfork. The company won for General Excellence in Digital Media  at the 2013 National Music Awards, and has become one of the premier names in music journalism.

Of course, it’s no surprise that the publication is embracing exciting feature layouts and bringing a new slant to digital media. It’s clear that many of the Internet’s top outlets are getting on the HTML5 train and trying their hands at cool concepts, specifically to broaden what online journalism can and should look like. Larger multimedia efforts are on their way up, and it’s not too much of a stretch to consider the idea that 2013 will be the year that the online layout goes through a major metamorphosis.

What do you think of Pitchfork’s feature and the state of online media production? Let us know in the comments.