Pitch Timely Stories on Black Hollywood for Juicy

Know before you pitch.

Juicy-Art“Know the magazine you’re pitching” is an adage so timeless it seems hardly worth repeating, and yet, Juicy editor in chief Paula T. Renfroe receives plenty of pitches from writers who don’t get what the pub is about.

“I feel like writers aren’t as familiar with Juicy as they should be. I find myself saying, ‘No, that’s more Essence. No, that’s more People. No, that’s more Us Weekly.”

If you know Juicy covers the life of black Hollywood’s celebs and helps readers recreate their hair and makeup looks, then you may be ready to pitch. Just make sure your idea is timely, and your pitch follows these guidelines:

Email with two published clips. Be specific about details, particularly for hair and beauty. “The looser the pitch, the less likely it is that I’ll accept it. But the tighter — not the wordier — and more concise, the better,” Renfroe advised. “What makeup artist you’re going to talk to, whose face they’ve worked on, what products they used, that’s a win-win for me. But something like, ‘I’d like to find out who does Kelly Rowland’s face and get back to you,’ is not a good pitch.”

For more, read: How To Pitch: Juicy

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