Report: 23% Of People Over 50 Prefer Facebook As Their Social Network

New research from AARP finds that social networking is more important than ever to older Americans, with over 25% of people over 50 using a social network service. The research provides solid evidence that this demographic should be targeted as part of advertisers’ social media campaigns.

According to the report, more than a quarter (27%) of Americans age 50+ use social media websites, with Facebook being the most popular, followed by MySpace, LinkedIn and Twitter. The findings came from interviews conducted via telephone in 2010, among a nationally representative sample of 1,360 adults age 50 or older.

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