Pitch, Please: Journalists Sound Off on Media Relations

A roundup of the week's best responses...to PR pitches.

Happy Friday, all.

A certain British person thinks that “smug” journalists should hold off on tweeting their complaints about PR tactics because many reps are smart, competent professionals…and they also happen to make more money than the people they’re pitching, SO THERE.

While we may agree with Mr. Gwyther’s assertion that media tends to be a bit too flippant when commenting on bad pitches, we very much resent the idea that “hacks” need to give more respect to “flacks” because the latter industry happens to be in better shape at the moment. A follow-up op-ed argues that the two parties are part of the same fragile ecosystem and that we might need to “meet in the middle,” which makes a bit more sense.

In the meantime, journos will not stop sharing their annoyance at bad pitching practices.

On that note, here’s another roundup of such complaints, collected with the help of our friends at Muck Rack.

First, an entry from L.A. Times writer Tina Susman, who does NOT cover dental services in Manhattan:

That looks more like ad spam, no?

Next, fellow L.A. Times writer Joe Del Bruno reminds us that brevity is the soul of wit…and many other things:

In what may be the week’s most predictable pitch, an expert wants to discuss the most-discussed fake “meltdown” of the summer:

Thanks to Dan Zak of the Washington Post, we can all laugh at something a proper PR would never do:

Another WaPo writer also has a very good piece of advice for tech clients:

Next, a couple of cases of bad geography. It really does happen to the best of us:

Location is an easy thing to mess up–and so, apparently, is time:

Speaking of locales, how much do you know about THE TERRORISTS LIVING NEXT DOOR?!

Now we’re a little scared for the Times’ Jack Healy. You know what’s even worse than ISIS neighbors, though? ROBOTS.

We SO would have opened that email. Dunno about this one from Richard Nieva of CNET:

That’s just a standard formatting thing, though.

Connecting robot invasions to whatever the previous pitch was pushing may be a stretch…but what about tying an RV sales star to the candidacy of one Carly Fiorina?

OK, then.

So you probably noticed that Twitter eliminated the 140-character limit on DMs, but based on this exchange with Steve Kovach of the newly launched Tech Insider, you should still keep things as brief as possible:

A slightly sad truth from Holly Hacker of Dallas News:

This one from Jared Hopkins of the Chicago Tribune is not really disguised as a story. It’s more a basic fact:

That said, Sally French of MarketWatch gives us the best fact of this (or any other) week:

Seriously, though: don’t take drugs in the office. And have a great weekend.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.