Pirrone Joins USA TODAY Sports as GM

USA TODAY‘s Sports Media Group announces the formation of Sports Digital Properties. Longtime digital industry exec Chris Pirrone has been named GM, overseeing operations.


Pirrone has over a decade of experience in the digital marketing space. He joins the USA TODAY Sports Media Group from Traffic Marketplace where he was Exec. VP and GM of Premium Display, Mobile and Video Digital Advertising.  Previously, he was CAO and General Counsel at Connexus Corporation and Assoc. General Counsel at ValueClick, Inc.

A native of Buffalo, N.Y., Pirrone earned a bachelor’s degree in economics from St. Lawrence University in Canton, N.Y., and a J.D. from the University of Akron School of Law.