Pioneer Woman, Jezebel Top 'Influential Female Voices' Ranking

Figuring out which blogs are influential is trickier since the birth of Twitter and Facebook. Uniques aren’t the only measure, and the term “blogger” encompasses so many different kinds of writers that there really are no best practices in terms of engagement. Whatever works, works.

The major “listening” platforms such as Radian6 all offer some form of influencer identification on their dashboards, while Traackr offers bespoke pay-per-name lists based on highly customized needs.

Rather than go that route, Access Communications built their own scorecard and ranked bloggers using four different measurements, plus a fifth input, their own subjective analysis.

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