Pinterest’s Mobile Apps Are Going Single-Column

Tapping a Pin under the following tab brings users to the Pin creator’s website

A new look for Pinterest Pinterest
Headshot of David Cohen

Pinterest began rolling out an update to its mobile applications last week in which its tiled images are replaced by what it called “an immersive single-pin format”—a single column of posts.

The company also revealed in a blog post that tapping on a Pin under its following tab will bring users directly to the Pin creator’s website for more information, helping to drive traffic.

Pinterest users can choose between a chronological or algorithm-curated feed, or a mix of both.

Over 10 billion recommendations are served via Pinterest every day. David Cohen is editor of Adweek's Social Pro Daily.