Pinterest’s Jon Kaplan Pins 3 Marketing Predictions for 2019

Kaplan wrote in a blog post that he believes brands will move more ad dollars to contexts and environments that make people happy, adding that people are prioritizing time with people they love and products they feel good about using.

He wrote, “Context is king—and brands should care about the emotional quality of where their brand shows up.”

Kaplan also stressed authenticity, saying that he sees more companies acting on values that matter to them.

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