Pinterest Unleashes Video Ads for All Advertisers With Third-Party Measurement Partners

Moat and Nielsen are on board

A year after tests with advertisers began, Pinterest is rolling out video ads to all advertisers targeted for both search results and feeds.

Pinterest joins a growing number of companies including Facebook, YouTube, Twitter and Snapchat that are gunning for lucrative video dollars. But while marketers have scrutinized measurement and inaccurate stats and platforms have rushed to keep pace, Pinterest is hoping to side-step at least some of the initial measurement issues by inking deals with Moat and Nielsen that allow marketers to vet metrics through third parties.

Pinterest

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in