“Hundreds of businesses” are getting access to Pinterest Shopping Ads, which it began testing with “a couple of dozen” retailers—including Ulta, Venus, Overstock, Lowe’s, eBay, Wayfair and IKEA Canada—last year.
Shounak Simlai, who works on product marketing for Pinterest, said in a blog post that 90 percent of Pinterest users make purchase decisions while on the platform and 70 percent use it to find new products.
With Shopping Ads, Pinterest uses its visual search technology to bring users to the items in retailers’ product feeds that they would most likely be interested in purchasing.
Simlai wrote, “With Shopping Ads, businesses can seamlessly turn their product catalog into visual, actionable ads.
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