Coronavirus

Pinterest Shares Tips for How Brands Should Communicate During the Covid-19 Crisis

Content should be positive, relevant, actionable, original and visually appealing

PinterestIconiPhone6s2 — Pinterest usage hit an all-time high as people searched for ways to cope with Covid-19alexsl/iStock

Pinterest shared a guide for the best ways for brands to communicate via its platform during the coronavirus pandemic.

Global head of creative strategy Andy Holton said in a blog post that Pinterest usage hit an all-time high as people searched for ways to cope with Covid-19, which is why it expedited the debut of its Today tab, offering daily inspiration via curated topics and trending Pins.

He wrote, “Creating content during a crisis can be a difficult balancing act.