Pinterest small and midsized business marketing lead Lisa Fong shared four steps that the 1.5 million-plus brands on its platform should go through in order to optimize ad campaigns aimed at some of its more than 250 million monthly users.
Fong wrote in a blog post:
- Open Ads Manager and view your reporting: Login to Ads Manager, where the overview page provides an aggregate view of campaign performance. Clicking on an objective brings advertisers to the reporting view, where a detailed breakdown on a variety of different metrics is available.
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