Pinterest shared some insights on how the coronavirus pandemic has skewed wedding-related searches on its platform and how marketers in different sectors can help fill in the gaps.
The company said in a statement, “Since the pandemic hit, the wedding industry is one of many that has been hugely impacted, as brides and grooms have had to rethink, postpone or even cancel their celebrations as a result of the pandemic. As a top destination for wedding planning, Pinterest’s insights provide a lens into how consumers are thinking about the future of weddings.”
According
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