Pinterest Media Partnerships Exec Talks Stats, Updates and Priorities

Pinterest has captured the fancy not only of skiers, gourmet cooks and brides-to-be, but also media executives thanks to its high referral traffic. Robert Macdonald, an avid skier recently hired to head Pinterest’s media partnerships said the platform’s dynamic reminds him of when he used to find and clip ski images from magazines, then saved them for future reference. In his new role he’s focused on ecommerce and monetization plans for Pinterest.

While those programs are still a work in progress, Macdonald spoke recently at Association of Magazine Media/ MPA’s Audience 2.0