Pinterest Marketing Partners Adds a Creative Specialty to Its Offerings

Creative joins Advertising, Content Marketing, Audiences and Measurement under the Pinterest Marketing Partners umbrella.

Launch partners for the Creative specialty are VidMob, Popular Pays, Social Native, Vidsy, Shutterstock Custom, Quickframe and The Online Studio.

Michael Akkerman, head of Pinterest Marketing Partners, said, “Creating good Pins really requires a special touch, and that’s what these partners do,” adding that the companies build solutions that combine creative development with data insights on Pinterest’s application-programming interface and give brands access to their creative development tools, as well as “thousands and thousands” of designers, editors, copywriters, photographers, videographers and creators.

Akkerman