Pinterest Is Looking to Maintain Its Visual Search Momentum With Several Updates

Pinterest Lens can now recognize items across 3,000 categories

Pinterest Tuesday announced several updates to its visual search tools, saying that use of the technology on the social network has grown by more than 70 percent year-over-year.

The social network said it is processing more than 300 million visual searches every month and serving over 2 billion Pins as a result of those searches.

Pinterest is letting users bring its Lens visual search tool into their own closets with its launch of Lens Your Look.

The social network said in an email to Social Pro Daily that users can combine text searches on Pinterest with photos of items they already own to see styles that work with those items, adding that the feature began rolling out to iPhone and Android English-language users Tuesday.

According

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