Pinterest Is Opening Up Its First Office in Canada Next Month

Former Facebook Canada exec Erin Elofson will serve as country manager

Pinterest will set up shop in its first Canadian office next month, in downtown Toronto, where newly hired country manager Erin Elofson will run the show.

Elofson most recently led sales teams at Facebook Canada. Prior to that, she spent 11 years with Microsoft Canada, acting as the global lead for the company’s partnership with BMO Financial Group.

Pinterest said more than 12 million Canadians use its platform every month, and 4.5 million ideas are saved daily in the country.

The company added in a blog post that national media ad spending in Canada is projected to reach $11.52

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