Since July, Pinterest has been testing app-install ads with about 100 smartphone-minded brands like Ibotta, Stash and Glu Mobile. Today, it’s rolling out that ad product, which is called Promoted App Pins, to all marketers. It will be available on the platform’s self-service system (Ads Manager) as well as pitched via its API (or application programming interface) marketing partners.
“More than 80 percent of our users are on mobile,” said Mike Bidgoli, head of new ad products at Pinterest.
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